Being immersed in several outdoor communities, it didn’t take long for pals of Stringies’ founders to express interest in these unique string sunglasses that could be worn like a necklace.
We feel like the most authentic way to grow as a company is through real human interaction, we are inspired by grassroots movements that rely on connectivity through people instead of online algorithms.
It was found that setting up shop at social gatherings wasn’t too shabby of a way to get people stringalized. From popups at parties, kayak events, and college quads, Stringies was able to gauge significant demand from random strangers for its product.